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Brand name search does not return our website anymore in Google, but the url does

We've done 90% of white hat SEO and our website is slowly getting more organic traffic. 1 year old, DR 40.

Recently, we noticed that, when searching for our brand name, our website doesn't show anymore in Google. Customers also reported this.

However if we search for the url or even the SLD, our website appears first in Google, as it should. Blog and all the other pages, no issue.

The only thing I can think of is this: a major brand in our space that has been around for a while has a name similar to us (minus a letter in the middle, it's a short brand name). But if that brand complained, maybe they would have reached out, or our entire website should have been penalised in Google - but it's not the case.

I checked GSC, no reports in manual actions or security issues. I also checked the google transparency report but this one is hard to navigate so couldn't really check.

What else can I checked?
How can I solve this without changing name entirely?

submitted by /u/Confident_Phase_3164
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from Search Engine Optimization: The Latest SEO News https://ift.tt/hG3e8Ol
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