Is the SEO truly the way? Reality check

Hi Folks,
Been working all week on trying to optimise seo for my start up, you know blogs, analytics the usual. After seeing stuff that after 18 months it really compounds and you get clicks if you do high quality articles etc

is this actually true? someone sanity check me.

Also is there anything else I should be thinking about after just launching my start up in terms of seo?

Thanks guys!

submitted by /u/DetectiveMindless652
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