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Nationwide site vs. Google My Business Presence

Hello,

We have an e-commerce website that caters to a national audience - we ship products nationally, but don't have local offices. Originally, we didn't create a Google My Business presence to avoid being restrained to a local area.

We rank relatively well for generic keywords - "flower delivery" for example, wherever people are located. The problem is that we don't get all the benefits of a Google My Business presence: reviews, pictures, and all that stuff on the right when people search for our company (along with the trust benefits).

Since E-E-A-T is very important, I feel this may hurt us. However, in the past I've read stories of SEO's who suddenly lost their national audience once Google pinned them to a distinct location. But that was several years ago.

Say we add our Google My Business and the address in in Baltimore, are we going to only start ranking for "flower delivery" for people near Baltimore? Or will Google be able to determine we provide national online shopping services?

I'm trying to assess what the actual risk is, and if it's worth going for it, especially in the age of E-E-A-T. Did anybody take that leap or is considering it?

Thanks

submitted by /u/More-Molasses1937
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