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New domain getting impressions in week 1 — is this normal or am I misreading GSC?

Bit confused by what I'm seeing and want a sanity check from people who actually know what they're looking at.

Launched a new domain about 3 weeks ago. Published two blog posts. One is a general informational article, the other is a comparison/alternatives article targeting a specific tool's keyword cluster.

The comparison article jumped to 150-225 impressions per day around day 10. The informational one barely registers.

Queries it's appearing for are all variations of the same thing — like 8-10 slight rewrites of the same intent. Average position sitting around 67.

Two things I'm trying to understand:

**1. The impression spike pattern**
It was basically zero for the first 10 days, then jumped sharply overnight and has stayed there. Is that Google doing an initial crawl pass and then a proper evaluation pass separately? I assumed indexing was more gradual but this looked like a switch flipped.

**2. Comparison articles vs informational articles**
The gap in performance between the two articles is bigger than I expected. Both similar length, similar structure. The only real difference is intent — one is someone researching a question, the other is someone actively looking to switch tools.

Is commercial intent content genuinely assessed faster and more seriously by Google even on a new domain? Or is it just that the comparison article has a clearer keyword target so it appears for more queries even at low positions?

Position 67 obviously means nothing for traffic. Just trying to understand whether what I'm seeing is normal new domain behavior or if there's something specific about the content type driving the difference.

submitted by /u/Few_Rough_5380
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from Search Engine Optimization: The Latest SEO News https://ift.tt/kQ4Jc1s
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