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Online stores that sell our products out-rank us on Google.

TLDR; Online (and offline) retailers that sell our products out rank us on Google, even when searching our name/products specifically, our website does not appear.

We are a skincare brand based in the UK and collaborate with a number of retailers who sell our products both on and offline (in chain stores across the country). When we set up our online shop (Shopify) 2 years ago, we were visible on Google search, but now when searching our name or our product titles, we are no where to be seen. Not even on the 20 pages Google provides.

Obviously, this has severely impacted our online sales, and we need to find a way to restore our domain authority, if that’s even a real thing.

We have tested our pages on Lighthouse and got a 100 SEO score. We have sufficiently setup meta titles, descriptions, image alt-text, url redirects, robots txt, blogs with key words/phrases, and now we are desperately running out of ideas...

We’re trying to get our domain on other reputable sites and blogs, but we are working against our retailer’s websites, which have over 20,000 back links. Any advice would be greatly appreciated.

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from Search Engine Optimization: The Latest SEO News https://ift.tt/oS0OGH7
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