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Does buyer intent matter more than search volume on YouTube ?

I've been experimenting with YouTube recently and noticed something interesting.

One of my videos only got around 64 views, but it ended up generating a sales call because the person watching was actively searching for a solution to a specific problem.

It got me wondering:

When you're doing SEO (whether Google or YouTube), how much weight do you put on buyer intent versus search volume?

For example,

Would you rather rank for a keyword with 100 highly targeted searches per month or a keyword with 10,000 searches but much broader intent?

Curious how people here think about this, especially those using SEO to generate leads rather than just traffic.

submitted by /u/SparkNavigator
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from The SEO Authority https://ift.tt/NZC9iX5
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