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Google updates guidance on third-party SEO tools, services, and advice

Google just updated it's "Do you need an SEO" page in the documentation with mentions of "Optimizing for generative AI". It now contains guidance advising site owners to check if advice on optimizing for AEO/GEO aligns with its new guidelines.

Google also created a new page "Google Search's guidance on using third-party SEO tools, services, and advice" on this page Google mentioned AEO/GEO tools as well.

And also said "Some of these services may be helpful in your work, while others may make claims or imply that what they do is somehow "acceptable" or "approved" by Google Search. Google doesn't evaluate third-party services, so be wary of such claims and those making them. Keep in mind that using a service or tool doesn't guarantee ranking success."

Relevant Google Search Central pages
Do you need an SEO? - https://developers.google.com/search/docs/fundamentals/do-i-need-seo

New "Google Search's guidance on using third-party SEO tools, services, and advice" page
https://developers.google.com/search/docs/fundamentals/third-party-seo

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