Skip to main content

Has anyone encountered a large SKU store that have implemented a 301 redirect on the 404 page pointed at the home page?

Apparently, that is a best practice according to an ecom SEO agency that my client has worked with for a few years. My client was told that this way he won't have to manually redirect 404 pages, and it won't impact UX.

I disagree with that, in terms of UX, a person going into a product/collection page to end up seeing "Page not found" and immediately get redirected to the home page isn't the ultimate customer journey.

Also, I disagree that this is a best practice, as missing collections with 20-30 internal links and backlinks are better off redirected to other closely relevant collections. The contextual links become useless when the page hits 404, and the 404 page is then redirected to the home page.

I thought it could be related to a store migration, but my client and his marketing director are not aware of any store migrations.

This has now created over 1k 404 pages after being neglected for years. We talk a mix of products and collections.

Does anyone from the big SEO league here have experience with a similar situation?

Thanks

Adrian

submitted by /u/Clarkxzz
[link] [comments]

from The SEO Authority https://ift.tt/29lcyMu
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more