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How do you audit a client site?

I'm running an SEO agency and I'm looking for ways to improve my audit flow. Wanted to see how others handle it.

For me it's usually PageSpeed Insights first to get the Core Web Vitals baseline, then I jump into Screaming Frog for the crawl. After that I check GSC for indexing issues and manual penalties.

What's your setup? Do you run a fixed list of checks every time or does it depend on the client? And which tools do you trust vs which ones you think are overrated.

Mostly want to know if I'm missing something obvious in my flow?

submitted by /u/BrettLeung
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