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I tested the video reporting idea with a client

Yesterday I posted here about clients not reading SEO reports.

Just wanted to say thanks for all the feedback. A lot of the comments pushed me to actually try something different.

I took one of our monthly reports and turned it into a short 90-second video summary covering the main wins, progress, and next steps. Sent it to the client alongside the usual PDF and they genuinely seemed to like it.

Too early to say whether it'll improve retention or anything like that, but at the very least it got more engagement than the report normally does.

Made me realize that maybe the problem isn't always the results. Sometimes it's how we communicate them.

Has anyone else experimented with different reporting formats over the years? What ended up working best for you?

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