Last year, our informational "Mock Test" page was ranking in the top 3 positions for the main "mock test" keyword.
A few months later, we launched a separate "Practice Test" page where users can answer questions directly on the page for free without logging in. This page was specifically optimized for "practice test" keywords, and we intentionally did not mix "mock test" keywords into it.
Current situation:
- Mock Test page (informational): Average engagement time = 19 seconds
- Practice Test page (interactive): Average engagement time = 2 minutes 14 seconds
Now Google has started ranking the Practice Test page for many of the "mock test" queries, while the original Mock Test page has dropped. The Practice Test page is now ranking around positions 7–10 for those terms.
This makes me think Google may be treating "mock test" and "practice test" as having the same or very similar search intent and is preferring the page with stronger engagement signals.
My question:
Would you add "mock test" keywords and optimization elements to the Practice Test page, or keep the intents separated and try to recover rankings for the original Mock Test page?
Has anyone seen Google consolidate rankings like this between "mock test" and "practice test" queries?
Would love to hear your thoughts.
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