Ranking top-3 on Google but getting zero ChatGPT mentions built a 25-point self-audit to find out why

I do AI-visibility consulting, and the pattern I see most often is a brand ranking top-three for its commercial terms that still gets cited by ChatGPT and Perplexity basically never. The reason is structural: Google's pipeline is crawl → index → rank, while an AI engine's answer pipeline is closer to retrieve → synthesise → cite. Different machine, different inputs.

I put the audit I run for clients into a 25-point self-assessment so people can score themselves without hiring anyone. Five sections, roughly 20 minutes:

1. Entity footprint do independent sources describe you consistently?
2. Off-site presence Reddit is consistently ChatGPT's single most-cited domain; Wikipedia and YouTube follow. Are you in the threads and "best-of" lists?
3. Extractability can a model lift a clean, self-contained answer from your page? (Question headings get cited at roughly double the rate of statement headings.)
4. Structured signals Article/Person schema, FAQPage, llms.txt.
5. Technical access is GPTBot/PerplexityBot quietly blocked in robots.txt or Cloudflare?

The one rule that surprises people: your lowest-scoring section is your priority, not your strongest it's a chain, and a quotable page a crawler can't reach scores zero in practice.

Happy to share the worksheet link if that's allowed here, or paste the full 25 checkpoints in the comments whichever the mods prefer. Curious what section trips most people up.

submitted by /u/aknigam448
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