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Reactivated LSA After 6 Months: Losing Impressions and Rankings Every Day

I'm looking for some insights regarding a Google Local Services Ads (LSA) issue.

I own a moving company in Germany and had excellent LSA performance until about 6 months ago. At that time, we were generating around 40 leads per day, with roughly 25–30 being high-quality moving inquiries. We have 120 Google reviews with a 5.0 rating, Google Guarantee is active, response times are excellent, and our profile is fully optimized with photos and business information.

About 6 months ago, I paused the LSA profile completely. One week ago, I reactivated it.

Since reactivation, performance has dropped dramatically:

  • Around 5 leads per day instead of 40
  • Lead quality is extremely poor
  • Daily impressions dropped from roughly 1,800 to around 150
  • Absolute top impression rate dropped from 76% to around 8%
  • Competitors with only 20–30 reviews and ratings around 4.5 stars are consistently ranking above us

What concerns me most is that performance is not improving — it is getting worse every day since reactivation.

Performance by day:

Day 1

  • 600 impressions
  • 36% absolute top position rate

Day 2

  • 825 impressions
  • 32% absolute top position rate

Day 3

  • 270 impressions
  • 27% absolute top position rate

Day 4

  • 154 impressions
  • 8% absolute top position rate

Day 5

  • Similar performance to Day 4

Additional details:

  • Same business
  • Same service area
  • Same category
  • Same budget (already set to the maximum)
  • Google Guarantee still active
  • During the 6-month inactive period, 4 negative reviews were posted
  • Since reactivation, we have received 3 new positive reviews
  • No missed calls and all leads are answered immediately

What confuses me is that competitors with significantly fewer reviews and lower ratings are ranking above us, despite us having a long track record, 120 reviews with a perfect rating, and historically strong performance.

Has anyone experienced a similar issue after reactivating an LSA profile that had been paused for several months?

Could this be some kind of reactivation penalty/reset, an internal trust score issue, or has Google fundamentally changed how rankings are calculated within Local Services Ads?

Any insights would be greatly appreciated!!

submitted by /u/OkCounty8547
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