Skip to main content

Reactivated LSA After 6 Months: Losing Impressions and Rankings Every Day

I'm looking for some insights regarding a Google Local Services Ads (LSA) issue.

I own a moving company in Germany and had excellent LSA performance until about 6 months ago. At that time, we were generating around 40 leads per day, with roughly 25–30 being high-quality moving inquiries. We have 120 Google reviews with a 5.0 rating, Google Guarantee is active, response times are excellent, and our profile is fully optimized with photos and business information.

About 6 months ago, I paused the LSA profile completely. One week ago, I reactivated it.

Since reactivation, performance has dropped dramatically:

  • Around 5 leads per day instead of 40
  • Lead quality is extremely poor
  • Daily impressions dropped from roughly 1,800 to around 150
  • Absolute top impression rate dropped from 76% to around 8%
  • Competitors with only 20–30 reviews and ratings around 4.5 stars are consistently ranking above us

What concerns me most is that performance is not improving — it is getting worse every day since reactivation.

Performance by day:

Day 1

  • 600 impressions
  • 36% absolute top position rate

Day 2

  • 825 impressions
  • 32% absolute top position rate

Day 3

  • 270 impressions
  • 27% absolute top position rate

Day 4

  • 154 impressions
  • 8% absolute top position rate

Day 5

  • Similar performance to Day 4

Additional details:

  • Same business
  • Same service area
  • Same category
  • Same budget (already set to the maximum)
  • Google Guarantee still active
  • During the 6-month inactive period, 4 negative reviews were posted
  • Since reactivation, we have received 3 new positive reviews
  • No missed calls and all leads are answered immediately

What confuses me is that competitors with significantly fewer reviews and lower ratings are ranking above us, despite us having a long track record, 120 reviews with a perfect rating, and historically strong performance.

Has anyone experienced a similar issue after reactivating an LSA profile that had been paused for several months?

Could this be some kind of reactivation penalty/reset, an internal trust score issue, or has Google fundamentally changed how rankings are calculated within Local Services Ads?

Any insights would be greatly appreciated!!

submitted by /u/OkCounty8547
[link] [comments]

from The SEO Authority https://ift.tt/m7wzvky
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more