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Should I Keep My New Review Platform on a Subdomain or Move to a Separate Domain?

Hi everyone,

I'm building a Trustpilot-style review platform and would appreciate some SEO and branding advice.

Let's say I have a relatively new website called Example.com. The site is growing, but it is not yet a well-known brand and doesn't have significant domain authority or a large backlink profile.

I recently launched a review platform at:

The platform is intended to become a dedicated place where consumers can review businesses and online sellers.

I'm considering whether I should:

  • Keep it on the subdomain (reviews.example.com), or
  • Move it to a separate domain such as reviewhub.com while the project is still in its early stages.

My questions are:

  1. If the main domain has limited authority, is there still a meaningful SEO advantage to keeping the review platform on a subdomain?
  2. Would it be smarter to move to a separate domain now rather than later?
  3. From a long-term branding perspective, would an independent domain be a better foundation for a review platform?
  4. Has anyone here launched a new project on a subdomain and later regretted not starting with a separate domain?

I'd love to hear your experiences and what approach you would take if starting from scratch today.

Thank you!

submitted by /u/Dizzy_Combination_28
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