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What CRM are agencies actually happy with?

Looking at CRM options for an agency and it feels like the same few platforms always come up, but it's hard to tell which ones people genuinely like using after the initial setup.

For agency owners and operators, what CRM are you using today and what made you choose it? I'm curious what features ended up mattering most in practice and whether there are any platforms you'd avoid if you were starting over.

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