Skip to main content

AI visibility tracking VS. bot traffic analytics

So many of the GEO posts I see on Linkedin are about AI visibility tools (Peec AI, Profound, etc). I get that it's important to know if a client's brand shows up in LLM answers. That obviously matters because that’s the final outcome that potential visitors see.

But I would like to optimize the level before that, mainly bot and crawler traffic.

As in: which AI and search bots are actually hitting the website, which pages they fetch, how often, whether they respect robots.txt, whether they're training crawlers or answer-time fetchers, etc...

The way I understand things is:

AI visibility = do we show up in answers?
bot analytics = are AI/search bots actually fetching the content?
GA4 + referrals = do AI tools send clicks?

It's true that AI visibility seems closer to the business result, but bot analytics seems more deterministic (which I generally prefer as an approach). You can't always know why an LLM mentions a brand, but you can know whether a bot actually accessed a URL, and that's a more solid base for business metrics imo.

At the same time, crawling doesn't mean citation, so maybe bot data is just a supporting signal(?)

Does anyone have any tips or suggestions on how to best measure and optimize bot traffic? If you had to prioritize one for GEO reporting, would you focus on AI visibility tracking or bot+crawler analytics?

submitted by /u/Johndenver33
[link] [comments]

from The SEO Authority https://ift.tt/UO7hpLG
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more