I built a full SEO strategy for a client in 2025. The site went from basically 0 traffic to solid organic growth, without backlinks, and it helped generate around 300k ARR.
Since then, I built my own tool to produce SEO content faster, and I recently signed a new 2-month contract with the same client to help them with their SEO strategy again.
The issue is that they’re now using Lovable, and honestly, it feels terrible for SEO. I can’t access the actual files, I can’t properly inspect the structure of the website, and for technical SEO it makes everything way harder than it should be.
For example, I ran a crawl and found leftover blog pages that are marked as non-indexable. But when I ask Lovable about it, it says there are no non-indexable blog pages, so I’m kind of stuck. I don’t know whether the crawl is showing old leftovers, hidden routes, duplicated pages, or if Lovable just doesn’t understand the actual website structure.
Do you have any suggestions on how to work properly with a tool like this when doing technical SEO? Especially when I can’t access the codebase or clearly understand the site architecture?
PS : It's worse than I thought, the whole blog is on one file and they want 60 more blog posts this quarter.
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from The SEO Authority https://ift.tt/HJbsUfx
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