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Google Search Console now lets you add social media profiles

Just noticed something new in Google Search Console.

When adding a new property, there's now an option to add social profiles instead of only websites.

Currently I can see support for:

  • Instagram
  • TikTok
  • X
  • YouTube

This is the first time I've seen GSC treating social platforms as first class properties.

I'm curious where Google is taking this.

A few possibilities that come to mind:

  • Identity/ownership verification across platforms.
  • Better integration between Search and creator profiles.
  • Future performance or discovery insights.
  • A centralized place to manage your web presence instead of just websites.

At the moment I haven't seen any documentation explaining what functionality comes after adding one of these properties.

Has anyone already tried it or found official documentation on what this is for?

submitted by /u/abhimanyu_saharan
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