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Impressions Increasing and Great Avg Positions but no Clicks??

I'm working with a personal injury law firm, and I'm seeing something I can't quite explain with confidence.

For many of their highest-value queries, GSC reports average positions between 1–2, including terms like:

  1. personal injury lawyer
  2. personal injury attorney
  3. car accident lawyer
  4. car accident attorney
  5. injury lawyer

However, CTR is essentially 0% across many of these queries. 😅

Some additional context:

  1. Their Google Business Profile is performing well (about 1.17 million impressions in the last 3 months) and is their most-clicked property.
  2. When I manually search many of these terms, I often see a Local Pack where the firm's GBP appears.
  3. I don't even see their traditional organic listing on page one AT ALL because it's pushed below the Local Pack, AI Overview, or other SERP features.

My understanding is:

  1. Users are interacting with the Local Pack rather than clicking through to the organic website listing. Since those interactions aren't counted as organic clicks in Google Search Console, that could help explain why we're seeing strong average positions but virtually no organic CTR??
  2. ^^ but the clicks would go to GBP. It's not guaranteed that a local pack listing would generate a click; however, this would make sense since their GBP is the strongest page in recent months.
  3. Local Pack visibility may still contribute to the reported average position and impressions for a query, even if the organic listing isn't prominently visible.

A few questions for anyone who's dug into this:

  1. Has anyone else seen strong average positions (1–2) paired with virtually no CTR because users are interacting with the Local Pack instead of organic results?
  2. If the business isn't one of the three visible Local Pack listings but appears after expanding "More places," does that still generate an impression for the query?
  3. Have you found a reliable way to reconcile GBP performance with GSC data in situations like this?

Thank you for your time!

submitted by /u/Lah1018Lah
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