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Major drop in clicks and impressions as per GSC after stopping my email campaign

We have been running an email campaign and traffic was over 18k via GA4. After stopping the campaign in May month, the clicks and impressions got reduced 100 and 10k respectively. What might be the reason. With given traffic in branded and non branded queries for June had a major decrease in clicks and impressions for non branded keywords. What might be the cause, does anyone have any idea to overcome?

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