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Tanked from one hour to the next

As it currently stands, I’m cooked.

I’ve been building a website since the end of March. It’s a UK property research tool that combines data from the Land Registry, EPC, ONS and other sources so you can quickly surface fundamental data on properties, streets, postcode areas etc. The idea is to provide user-friendly reference data and analytics that’s poorly covered by listings sites like Rightmove. Target audience is property investors, homebuyers, estate agents etc.

The surface area of the site is large - only 50K pages are indexed so far but the total site is 15m+ pages.

I gradually worked up to 4K impressions per day with about 4% CTR driving 150 clicks. Most of this traffic was coming from long tail searches - people Googling an address clicking onto the site and generally nosing around other houses on the same street etc.

Then on Saturday evening clicks went to zero, literally from one hour to the next. Two days later, I get a handful of clicks per day from Google search.

Feels like I might be getting penalised for scaled content? Frustratingly I have done a lot of work building clean and harmonised data, enriching the raw data with additional KPIs and I am getting very positive feedback from users. I am obviously biased but I don’t think the site is remotely spammy.

Could this be the infamous “sandbox” from which I can recover (possibly to return to oblivion later), or am I beyond redemption? Would love to hear advice or similar experiences others had.

NB: Many of you will say this is a weak idea for a website. Please take for granted I am deluded and believe I can build something better than current competition who do exactly this in a very dated way and generate 200K - 500K visitors a month.

Thanks for the thoughts.

submitted by /u/Savings_Percentage15
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