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After years of ranking, competitor takes over most keywords using hundreds of AI written articles

Ultra niche site and not many competitors. Been ranking first for most keywords since 2015. Recently 3 year old competitor started ramping up SEO game. Past couple of months released hundreds of low effort AI articles. Didn't think much of it. They have 10-15 articles published on some days, super low effort even the AI prompt wasn't given much thought.

Whats the best defense strategy here? Would ramping up the blog with better articles being us back up in the rankings?

I can't believe Google considers the bullshit they put out as authority.

submitted by /u/Rondooooo
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from The SEO Authority https://ift.tt/HMDJ8jh
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