I've been doing more AEO work recently and testing various platforms for tracking brand visibility across ChatGPT, Gemini, Perplexity, Google AI results etc.
One thing I can't quite get my head around is the pricing.
Once you start tracking a decent number of prompts, competitors and AI engines, some of these tools get expensive very quickly.
And ultimately I'm mainly trying to answer:
Does the brand appear?
Which competitors appear instead?
Which prompts are we weak for?
What sources are the AI engines citing?
Which URLs/domains keep getting referenced?
Is visibility improving after we make changes?
What did each AI engine actually say?
I wanted this data for my own AEO work without worrying about prompt allowances, so we ended up putting together Llumo using a combination of open-source technology and functionality we're building ourselves.
We've taken a BYOK approach.
The platform itself is free. You add your own API keys and pay the underlying providers directly.
So rather than paying more because you want to monitor 500 prompts instead of 100, the cost is essentially tied to the actual usage.
But I'm curious what other SEOs think about this whole category.
Are you actually getting enough value from AI visibility trackers to justify $100–$500+ a month?
And more importantly, what data from these tools are you actually using to make SEO/AEO decisions?
I'm trying to work out what we should build next, so I'd be particularly interested in features that would help you go from "we aren't appearing for this prompt" → "here's what we should actually do about it."
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