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Competitor copied my site and built 190k backlinks

So I run an informational website purely as a hobby, just for fun of course. It doesn't generate any money (but there's real potential in the form of lead generation). I recently discovered another website that clearly copied my overall layout, article titles, sections, and site structure. Of course I don't own the design, but it's clear they were influenced by my website

I have backlinks (I never reached out to anyone) from industry professionals and journalists because they found the information on my website interesting. I looked up their website on an SEO analytics tool, and they have over 190,000 spammy backlinks in under half a year

The strange part is that... I can tell they're trying to turn it into a legitimate informational website, since they've reached out to industry professionals for articles. So this doesn't seem like some low-effort spammy website. This person is clearly putting in some elbow grease to try to... "outperform" me in an informational niche where neither of us makes money?

Anyone ever dealt with this, and what did you do? One part of me doesn't care at all, but I guess I care enough to post here and ask y'all. This is all new to me. Maybe they're trying to overtake me and then capitalize on the lead generation potential? Or who knows maybe this is just their hobby

submitted by /u/Express-Revolution34
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