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Does this seem like a reasonable job duty list?

I've never done any sort of weekly reporting. Tracking, sure, but reporting every week seems dumb to me. It was recently given to me by a new manager that has no SEO experience whatsoever and I fear that they just had GPT put together a list for me. Is it just me, or does it seem like a lot of things I'll need to over explain and/or not always have opportunities for?

Duties:

  • Weekly Deliverables:
    • Website Performance Dashboard
    • SEO Performance Report:
      • Organic traffic
      • Keyword rankings
      • Search Console performance
      • Technical SEO issues
      • Top-performing pages
      • Recommended optimizations
    • Website Page QA and Optimization Recommendations: each week, choose a new landing/website page on our website to audit and create recommendations on how to improve the page
  • Monthly Deliverables:
    • GEO Performance Report:
      • AI Visibility
      • AI citations
      • Brand mentions
      • Content opportunities for AI search
    • Digital Marketing Performance Report (including campaigns)
    • Conversion Funnel Analysis:
      • Identify where members are dropping off before completing the conversion
      • Where are people dropping off? What pages have the highest abandonment? Which traffic sources product the highest conversion rates? etc.
      • Deliverable: A report with funnel metrics, insights, and 3-5 actionable recommendations
    • Competitor Analysis:
      • Identify new campaigns
      • New website features
      • AI search visibility
    • Monthly Optimization Roadmap: Create a clear action plan based on all other collected data on digital marketing priorities for the following month
  • Campaign Deliverables:
    • Campaign Performance Report:
      • Spend vs Budget
      • Cost per Conversion
      • Search terms triggering ads
      • Mobile vs Desktop
submitted by /u/SorryAboutMyself
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