While reviewing a client's July Google Business Profile performance, we noticed something interesting.
On the days we published a Google Business Profile post, profile interactions consistently increased compared to surrounding days.
Two of those days recorded 26 and 34 interactions, making them among the highest engagement days of the month.
Obviously this isn't enough to prove that GBP posts improve rankings. There are too many variables involved.
But it does make me wonder whether regular posting encourages more users who already discover your profile to engage with it.
Has anyone else tracked this over several months?
Have you tracked this yourself, or do your GBP posts have little to no impact on profile interactions?
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