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Internal Linking Advice

for mid-sized websites with around 100–200 pages.

I optimize websites for meta tags and content, but when it comes to internal linking, my mind goes blank. I really need to improve my internal linking skills, so I’d love to know how you guys approach it.

What do you think about when creating internal links? What tools do you use?

This is how I currently do internal linking: I try to find a keyword or phrase related to the page I want to link to and naturally use that keyword as the anchor text. However, sometimes I can’t find a natural opportunity to use the target keyword or a relevant variation.

How do you handle this?

submitted by /u/EXCELANDACCESSEXPERT
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