Skip to main content

Otterly says a competitor has "100% likelihood to buy." From 15 prompts over 14 days. How are you defending numbers like this to clients?

Was poking at Otterly and exported a full brand report for a random SaaS to see what a client would actually receive. 10 pages.

Some things that stopped me:

- Page 5 has a "Likelihood to buy" column. Semrush 100%. Writesonic 92%.

No idea where that comes from. Sample was 15 prompts over 14 days.

- One competitor had 1 mention total and got reported as "1% share of voice."

One observation, printed as a percentage.

- The brand I ran it for is invisible, so pages 3, 4 and 9 are just

columns of zeros. "Top 10 prompts by brand mentions" - all 0.

- One heading literally reads "My top 0 URLs".

- It lists the prompts but never shows what ChatGPT actually said.

So there's nothing in the document a client could check.

Not dunking on Otterly specifically, every tool I've looked at does

roughly the same thing. But it got me wondering about the day-one

problem: a new client is invisible by definition, that's why they

hired you. So the first report you ever send them is a page of zeros

next to a competitor at "100%".

Two things I'd genuinely like to know from people doing this for clients:

  1. Do you send the tool's report as-is, or rebuild it in Looker /

    Sheets / Slides first? Trying to work out if anyone actually ships

    these PDFs.

  2. Has a client ever pulled out their phone, typed one of the tracked

    prompts, seen nothing, and asked you what they're paying for?

    What did you say?

Happy to share the PDF if anyone wants to see it.

submitted by /u/MinedZio
[link] [comments]

from The SEO Authority https://ift.tt/7uj8T3h
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more