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With Google prioritizing AI Overviews and user-centric content, what SEO strategies are actually driving sustainable traffic for you right now?

SEO has shifted drastically over the past couple of years. Between major algorithm updates, the rise of zero-click searches, and AI-generated answers taking up top real estate on Search Engine Results Pages (SERPs), traditional keyword-stuffing and generic blog posts just don't cut it anymore

I’d love to know what is working for fellow SEOs, agencies, and site owners in 2026:

* E-E-A-T & Branding: Are you focusing more on personal branding, expert quotes, and first-hand experience to stand out? * Technical & UX: How much focus are you shifting toward site speed, structured data, and conversational search optimization? * Backlinks: Is traditional link building losing its potency compared to digital PR and brand mentions? * Alternative Channels: Are you actively diversifying into forums (like Reddit/Quora), YouTube, or social platforms to capture search intent outside of Google?

What strategies have helped your rankings survive (or thrive), and what old tactics have you completely abandoned?

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