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Best spend for $2000 budget? Backlinks?

We have a $2000 budget for improving the organic SEO of our e-commerce website over the next 6 months. Optimizing the site (on-page SEO) and content creation is already being handled outside of this budget (as is PPC advertising). What's the most cost-efficient spend of this budget? 5 years ago, I would have said hands-down...invest in some good quality backlinks, but I'm not sure if that's still the best option in 2026.

If you had $2000 to spend, with the goal of improving your ranking on Google and visibility in AI chatbots, how would you spend it?

submitted by /u/Correct-Cream2410
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