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Client wants proof that our GEO work caused the improvement

And I don't really have it.

Their AI visibility has improved since we started working on it, but during the same period we've updated content, earned new mentions, done regular SEO work and made a bunch of smaller changes.

I can show correlation pretty easily. Saying our GEO work caused the increase feels like bullshit.

How are agencies handling attribution here without taking credit for something they can't prove?

submitted by /u/huhihuhiz
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from The SEO Authority https://ift.tt/Jiu0aOX
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