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How do I handle NAP consistency across GMB, directories, and Chamber of Commerce?

I just finished building a site that sells tickets to live tourism events in a state other than the one I live in, covering three distinct locations within that state. It's structured as a reseller/affiliate model — when someone book on my site it is linked to the event provider's own booking system, and all the details (confirmation, contact info, cancellation policy) come from the provider, not me. I don't take phone calls or manage bookings directly.

Now I'm starting on local SEO and I'm stuck on a few NAP (Name, Address, Phone) questions:

  1. Address for Google Business Profile

  2. — Since I operate out of state and don't have a storefront in any of the three service areas, what address do I actually use when setting up GBP listings for each location? Do I need to pay for a real business address/virtual office in-state, or is a PO Box acceptable? Or should I just use my registered business address (which is out of state)?

  3. Multiple locations, one business

  4. — Since I serve three distinct locations in the same state, should I be setting up separate Google Business Profiles for each, or is there a better way to structure this without falsely implying a physical presence I don't have?

  5. Phone number

  6. — I don't want to be the one answering calls (bookings route through the provider's own systems). Is there a workable approach here — a forwarding number, a "no calls" designation, or does the lack of a phone number tank my ability to build NAP consistency and get listed in directories/Chamber of Commerce?

  7. Directories and backlinks

  8. — For directory submissions and local backlink building, does the "service-area business" model (no public-facing office, no calls) change how I should approach NAP consistency, or am I just not a good fit for local-SEO-style directory building in the first place?

Any guidance from people who've dealt with affiliate/reseller or service-area business models would be hugely appreciated. Trying to avoid setting myself up for a Google guideline violation before I even get started.

submitted by /u/lemontechbar
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