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How do I know if my SEO team are doing a good job

I have 2 team members doing two separate jobs. 1 is doing digital paid for google and meta and another is doing the google search console and organic marketing.
Which report can I share here (or in private) to get someone’s real professional feedback.
We’re spending money and I don’t know if we have gotten leads to our clients(some captured, some not) and what our CPL is.
Please help if you genuinely know. Thanks!

submitted by /u/Blackmask811
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