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how do you separate an ai visibility improvement from a change in the sample?

for anyone including ai visibility in seo reports, how do you handle a higher score when fewer questions returned answers?

an invented example: a brand appears in 20 of 100 answers one week. the next week it appears in 20 of 80 completed answers because 20 other questions failed. the reported percentage rises from 20% to 25%, even though the number of mentions is unchanged

would you compare only the questions that returned answers in both weeks? and how would you explain the missing questions to a client, especially if the failed ones came from one topic?

i'm also interested in what you count as visibility. a visible brand mention, a source link and a recommendation can describe different things. which of those do you report separately, and what evidence do you keep behind the number?

submitted by /u/abhijeetgupta
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