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JohnMu: Google Can Lose Faith In Sites Based On Low Value Programmatic SEO / Scaled Content

JohnMu: Google Can Lose Faith In Sites Based On Low Value Programmatic SEO / Scaled Content

Google's u/johnmu went off again on programmatic SEO, this time saying that programmatic SEO can "often leads to a site that's either spam, borderline spam, or low quality," he wrote. These tactics can often lead Google's "systems have possibly lost faith in your site providing good value to users based on the old pages," he added.

He posted this on Bluesky adding, "It's easy to spin something up with many pages, it's hard to provide real value to users."

And he then noted that if your site is not performing well over programmatic SEO, he said, "Resolving this tends to take time & significant effort to show the value." Basically, John said that once Google loses faith in the value of your content on your site, it can take many months and a lot of effort to gain that trust back and start to rank again.

Here is his full post:

Regarding the site you describe, it's hard to say, but I worry a bit because it sounds like a programmatic SEO play, where you iterate through a large list of domain names, technologies, and attributes - finding all possible combinations.

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