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Small business wrong expectations?

Posting for my partner who owns a small physio company.
For the past 2 years he had an SEO guy who didn’t really seem to be doing much, switched to a new guy 7 months ago and is paying him £420 a month.

In this time there hasn’t been improvement in website visits, bookings, visibility etc. which isn’t a huge issue right now as the business is relatively busy and steady, but the goal is to grow.
The SEO guy’s point is ‘well it’s not getting worse’.

We want to know if this is good enough for £420 a month, or what should the actual expectations be?
My partner tends to just leave people to do their thing, so it’s always hard to tell if he’s being conned or not.

If he was to find somebody new, should he have clearer goals eg. I want to increase website visits by X amount in X time, and if this is reasonable how do we evaluate what’s fair based on our limited knowledge of SEO?

Thanks!

submitted by /u/halfajob
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