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when to un-pause Google Ads after investing in SEO?

Moving company. We were running Google Ads and seeing okay return (4x ROI) but decided to pause that and invest in SEO to build a stronger foundation for long-term results. We're 3 months into an at least 6 month contract, and I'm wondering when it would be safe to un-pause Google Ads without cannibalizing on SEO efforts. I.e., I'd hate for us to have paid a bunch of money to increase ranking for organic search terms, only for the ranking to go back down because people are clicking the ad instead.

Hope my question makes sense.. I'm new to SEO and Marketing in general

submitted by /u/Objective_Ninja_462
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