I’m working on a local website for an authorized beauty-care distributor. The client wants it to closely follow the brand’s main website, so much of the product copy is duplicated. They also don’t want to add a blog or FAQ.
Our SEO work is performing really well for our other clients, which is why this case stands out: Google seems to be discovering and revisiting this site’s pages much more slowly. I don’t want to assume the duplicate content is the cause.
What would you check first to separate a crawling problem from an indexing or canonicalization problem? And with limited scope for new content, what would you prioritize on an authorized local distributor site?
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