B2B manufacturing SEO: Rankings are improving, but organic traffic has plateaued. What would you prioritize next?

I'm working on SEO for a B2B manufacturing website targeting international buyers, mainly in the US, UK and other English-speaking markets.

Over the past few months, we've worked on:

The website is technically healthier, and several commercial keywords are moving closer to Google's first page.

However, we've hit a plateau.

Here's what our recent data shows:

28-day organic clicks: 72 vs. 71 previously
Impressions: approximately 8,970 vs. 10,200
Average position: improved from 17.7 to 11.7
Domain authority remains relatively low
Some commercial keywords rank around positions 4–15 but generate very few clicks

The challenge is that ranking improvements aren't translating into meaningful traffic growth or enough qualified B2B inquiries.

I'm trying to avoid making unnecessary changes to pages that are already improving.

My questions for experienced SEOs:

When rankings improve but impressions and clicks stagnate, what do you investigate first?
For a B2B manufacturing website, would you prioritize stronger commercial content, topical authority, backlinks or CTR improvements?
How do you determine whether low domain authority is actually holding back competitive commercial keywords?
What has worked for you when trying to move B2B keywords from positions 4–15 into the top results?
How would you prioritize SEO activities for a smaller manufacturer competing internationally against established suppliers?

I'm especially interested in practical experiences and evidence-based approaches rather than generic SEO checklists.

Would appreciate hearing what's actually worked for others in similar B2B niches.

submitted by /u/maiq5
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