How do you check if search intent changed for a keyword you rank for?

One of our older posts slowly lost rankings over a few months. Nothing changed on our side. When I finally looked at the results page, it was completely different: it used to show how-to guides, now it's mostly comparison pages and tools.

So the content wasn't worse. It was the wrong type of page now.

I'd like to catch this earlier. Ideas so far: a monthly snapshot of the top results for key pages, watching for new features like videos or forums, and tracking page types, not just positions.

How do you monitor intent shifts? Is there a simple routine, or is it mostly noticing after rankings drop?

submitted by /u/itaokayey
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