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Need help with SEO for a healthcare system

I’m looking for some advice from people who have experience with SEO for large healthcare or hospital system websites. Using a throwaway account so I dont get flooded with emails and calls later.

I’m fairly new to the deeper side of SEO and am helping with a hospital system website that has a pretty large footprint multiple locations, physicians, services/specialties, and a lot of existing content.

We’re looking at bringing in an SEO expert/consultant, but before I start talking to people, I’d like to better understand what I should be looking for and what questions I should be asking.

For anyone who has worked on hospital or large healthcare websites:

  • What experience would you consider essential?
  • What would you ask an SEO consultant before hiring them?
  • Are there specific healthcare SEO challenges that are very different from a normal corporate website?
  • What tools/access would you expect them to request?
  • What deliverables should I expect from an initial audit?
  • What are some red flags that someone may know SEO generally but not be equipped for a hospital system?
  • Are there particular technical SEO, local SEO, physician/location, schema, or content issues I should make sure they understand?
  • What should I expect in terms of ongoing work after the initial audit?

I’d also be interested in hearing from anyone who has directly worked on SEO for a hospital system or similarly large healthcare organization. I’m trying to learn enough to properly vet potential consultants rather than just hiring based on a sales pitch.

Thanks!

submitted by /u/Amazing_Secretary643
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