Hey everyone!
I’m spending more time learning about local SEO and what actually helps businesses get more customers through their Google Business Profile.
I’ve been working on a small business project called Scale Quest, and it’s got me curious to learn more. I’d love to hear from people with real hands-on experience.
There’s so much advice out there about optimizing a profile, getting more reviews, posting updates, adding photos, building citations, and so on. But I’m curious about what makes a real, noticeable difference beyond just ticking boxes.
For those of you who do local SEO or manage Google Business Profiles for clients:
What’s made the biggest difference in improving visibility in the local map pack?
Have you found that getting more genuine reviews helps move the needle, or is it more about relevance, proximity, and overall prominence?
Are there any overlooked optimizations that consistently deliver results for local businesses?
How do you measure whether profile optimization is actually bringing in more calls, enquiries, and customers rather than just more views?
I’m especially interested in hearing what you’ve seen work across actual client accounts, including things that didn’t work as well as expected.
I’m still learning, and I’d genuinely appreciate hearing different experiences or opinions. I’m not looking for a magic trick — just trying to understand what really matters in practice.
Thanks!
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