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Can a website be penalized forever?

Quick context: A friend of mine had a decent DA website - 26 which she created 7-8 years back. She initially focused on it and eventually lost interest as SEO was too hard for her. Focused on Psychology today listings. Last year, someone injected Malware into her website which looked somewhat like a Captcha kind of a pop up. However I checked her Search Console and since there were just 1-2 impressions a day max and probably Google's crawlers didn't crawl the website there wasn't any manual action. I've recently started publishing articles for her however the maximum impressions she has gotten are 50 a day. There is definitely an uptick in traffic but not enough impressions. There are more than 50 pages on the website. What can I do so that she gets more impressions? Can this be a consequence of her website being marked by Google as Spam? Any steps I can troubleshoot this? submitted by /u/Affectionate-Tea3834 [link] [comments] from The S...
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Competitor copied my site and built 190k backlinks

So I run an informational website purely as a hobby, just for fun of course. It doesn't generate any money (but there's real potential in the form of lead generation). I recently discovered another website that clearly copied my overall layout, article titles, sections, and site structure. Of course I don't own the design, but it's clear they were influenced by my website I have backlinks (I never reached out to anyone) from industry professionals and journalists because they found the information on my website interesting. I looked up their website on an SEO analytics tool, and they have over 190,000 spammy backlinks in under half a year The strange part is that... I can tell they're trying to turn it into a legitimate informational website, since they've reached out to industry professionals for articles. So this doesn't seem like some low-effort spammy website. This person is clearly putting in some elbow grease to try to... "outperform" me in...
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Change target Keyword to longtail for programmatic SEO pages

I was too ambitious when I set up a programmatic SEO campaign and went for a keyword set the site has no chance to rank for in the next years probably. I want to change the focus to a long tail set which is way more likely to work as it is already ranking without being optimized for it. I need advice on the slug change. Should I keep the slug and just optimize the rest or is it okay to change the slug and redirect more than 100 pages. I am just worried that it would have a bad effect as it is for so many pages. submitted by /u/LeoOverflow [link] [comments] from The SEO Authority https://ift.tt/uboGsI6
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I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today

Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/L0Sa4fA
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is it even possible for a foreigner to get indexed on baidu/sogou or is it just a waste of time

i tried to add my website at baidu: i was able to create account using my real phone number(not chinese, i got a call from robot that said sms code in my native language) but to add website i need to fill out a lot of details like real chinese name and phone number. like, adding my real foreinger data - no problem, but it seems that there is no form for it(they wanna only chinese info) sogou - its not even possible to enter non chinese phone number to create account. maybe its worth trying to create acc using third party services (wechat/qq/other) but idk submitted by /u/ComprehensiveBag8846 [link] [comments] from The SEO Authority https://ift.tt/FmPcHuC
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