Be ultra-specific. Instead of writing in general terms about topics, get very detailed. Instead of, “A healthy diet can help reduce blood pressure”, you can write, “Citrus fruits can have a dramatic effect on lowering one’s blood pressure, specifically grapefruit, oranges, and lemons”. Share personal experiences. For example, you could describe how you personally swapped out chips for fruit and go on to describe how you felt and how it improved your health. Include statistics. Statistics are a powerful and compelling way to strengthen your points. For example, "According to these 3 meta-studies (study1, study2, study3), having fruit every day can lower one’s blood pressure by 20%" (I just made that up, please don’t take it as actual medical advice) Provide examples. A great way to do this is by literally saying, “For example”, then go on to provide 1 or 2 examples. You can even use “Another example” when you have multiple examples. Keep paragraphs short. People don’t re...