Otterly says a competitor has "100% likelihood to buy." From 15 prompts over 14 days. How are you defending numbers like this to clients?
Was poking at Otterly and exported a full brand report for a random SaaS to see what a client would actually receive. 10 pages. Some things that stopped me: - Page 5 has a "Likelihood to buy" column. Semrush 100%. Writesonic 92%. No idea where that comes from. Sample was 15 prompts over 14 days. - One competitor had 1 mention total and got reported as "1% share of voice." One observation, printed as a percentage. - The brand I ran it for is invisible, so pages 3, 4 and 9 are just columns of zeros. "Top 10 prompts by brand mentions" - all 0. - One heading literally reads "My top 0 URLs". - It lists the prompts but never shows what ChatGPT actually said. So there's nothing in the document a client could check. Not dunking on Otterly specifically, every tool I've looked at does roughly the same thing. But it got me wondering about the day-one problem: a new client is invisible by definition, that's why they hired you. So th...