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Do any of you advertise on keywords you already rank in the top 3 for? I'm in a competitive niche where there are typically 2-3 other ads and 1 organic result above my site. I've started experimenting with AdWords but am wondering if it's worth it to advertise when you're already ranking well organically. Thanks submitted by /u/Oapish [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/lobVNvD

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/gyp3xkM

We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind. Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs Register today for “ Skyrocket your results with organic and paid search harmony,” presented by Adthena. The post Webinar: Paid and organic search harmony can skyrocket your results appeared first on Search Engine Land . from Search Engine Land https://ift.tt/qT3sMCc

The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/GvwFDrx

This issue has had me stumped for a while. When searching our brand name in the US and some other first world countries our trustpilot and other sites that mention us appear, but we don’t rank at all. But for 105 other countries we are ranked first. Super confused what the issue might be, site is in English. Thanks! submitted by /u/MarkusWallus [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/B0n1sfd

Hello, I am looking to decide between two prospective SEO freelancers to help my small medical aesthetics clinic in a major Canadian urban centre. My site is hosted on Squarespace. The goal is to bring more clients in the door. Both SEOs want to focus on quality on-page content. SEO1 proposes a smaller scope of project while SEO2 proposes a larger scope. SEO1 - $99/hr - Spent 30 minutes with me providing a general strategic overview. - Excellent and consistent Upwork reviews, mostly for SEO audits. Seemed knowledgeable, albeit providing less information that was specific to my business than SEO2. - Technical audit – 5-7 hours ($500-700) - Page optimization – 2-3 pages to start ($500 per page) - Content can be AI-generated with human edits or produced by freelancers and vetted by SEO1 - Ongoing maintenance should be minimal (3-5 hours per month and follow-up audits every 6 months) - Squarespace is fine to use considering we are very small ​ SEO2 - $89/hr - Spent 90 minutes ...

I have a personal blog where I blog about several of my interests. I'm thinking about finding affiliate links through for example impact or clickbank about related items that I can promote under a nice and well-written blog article. Can this hurt my SEO? submitted by /u/dummydonkey [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/oVSE9ah

Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s head of product development, Amir Shevat, it went live for the first time on August 24 with a timeline about ABC’s ”The Bachelorette.” This 10-week trial program will be available for a small group of users in the U.S. and Canada. Topic-Focused Timelines Will Allow Users to Follow Conversations Around Subjects Users will be able to follow custom timelines via an in-app prompt. Upon being clicked, users will be shown […] The post Twitter’s New Feed Options Look To Help Users Discover More appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/p2Bkz6D

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products. Register today for “ Harness Your First-Party Data For Customer Acquisition & Conversion ,” presented by ActionIQ. The post Webinar: Harness first-party data for conversion appeared first on Search Engine Land . from Search Engine Land https://ift.tt/0lONaSZ

So I read a bit before changing domain names for a blog I run and am aware that setting up permanent redirects and then updating google of the change of address is best practice to retain SEO rankings. ​ My question is what is the most streamlined way to individually add redirects for the old pages to the new ones; same articles/pages, just new URL in front of it. I have the list of all pages that need to be switched from GSC. ​ Bonus question, I'm aware that 3xx errors whether it be 301 or 302 etc. don't have a detrimental effect on SEO unless you have a ton of them but with switching them to permanent 301's will this mean ill stop getting warnings for redirects when i run site audits and will a 301 have better effects than a temporary redirect would or am I overthinking this part of the process? ​ I'm sure this is a basic question to some, please understand that I'm only about a month into learning SEO and have been mostly focused on link generation and on...

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New Way To Manage Livestreams appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/bHWY1nB

Retail businesses can now add in-store products to their Google Business Profile listings. How it works. When customers search for a Business Profile they can find a products carousel (on the Maps mobile app), or a carousel and “Products” tab if they’re using Google Search. With the “Products” tab, customers can:  Click a featured product card to view the product details. Click a product category to view an overview. Click a product within a product category to view the product details. Chat or call you to find out more, or click on the button leading to your website to order online. Provide feedback in case there are copyright or legal issues. How to add products. There are two ways to add products to your Business Profile. Manually with the Product Editor Use Pointy app with your Point of Sale (POS) system To preview how products will appear to customers on Google Search, managers can click See it on Google about a minute or two after uploadi...

Without getting to technical, my company hosts websites for clients using a SaaS product. A particular client left our business and transitioned to a new brand, and is now claiming the website she had with us is causing their new site trouble with toxic backlinks. But the site she had with us, and all DNS, domain, SSL, and all other aspects of their site with us was deleted when they left our company. Does this sound possible? I am not typically involved with SEO but have been asked to look into this issue. submitted by /u/-Rivendare [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/yUSYbwl

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website's presence in search results. The post Google’s 6 SEO Tips For Ecommerce Websites appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/LFfCMmy

YouTube has added a Promotions Tab to let creators promote their channels and videos without needing to go through the Google Ads Manager. The new Promotions Tab is within YouTube Studio and is a way to make buying ads easier, versus going through the traditional Google Ads Manager route. If creators have access to the new tool, they’ll find the tab within the Promotions section on the Content Page of Studio. What YouTube says. YouTube thinks the new Promotions Tab will get a lot more channel managers running quick promotions for their content. “We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads. If you’re in this experiment, you’ll see a new “Promotions” tab in the Content page of Studio.” Read the announcement. You can read the announcement from YouTube here . Why we care. The new feature allows channel creators and advertisers to gr...

(sorry cross post as I probably should have posted here instead of r/blogging ) ​ Good Day. I have a static site (Hugo on Netlify) that is starting to grow (50+ posts), but I haven't been the most diligent at creating internal links. Does anyone know of an automated way to get suggestions? Yoast has a paid plugin for WordPress sites. Does anyone have a manual way of doing this? I was thinking of getting a set of keywords for each post via one of the many available kw extraction services and keeping those in a spreadsheet. Then, when I create a new post, I can check for any cross-references. Any thoughts on hiring someone from Fiverr? Thoughts? Thanks. submitted by /u/Condiment2 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/MWwmeYU

Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc : Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, the idea behind both was that “length is strength.” Some SEO correlation studies appeared to back up the idea because Page 1 of Google is full of articles at 1,000+ words. However, word count is not a ranking signal . And searchers have been growing tired of clicking on articles that discuss the entire history of a topic before finding the answer to their question buried somewhere in a 2,000+ word blog post.  Axios has built an entire news strategy around smart brevity . Does that mean all long-form content is bad? No. In some industries, longer content is good, necessary and acceptable.  There is also no need to revisit your content s...

To boil down my question, I'm trying to see if making multiple pages that are Keyword heavy but exact replicas with their locations switched is a red flag for google. I'm in the auto dealership industry and know that most if not all dealerships do something similar. For example, Dodge Cars in Boston, MA and Dodge Cars in Cambridge, MA with both pages listed in the sitemap. ​ Thanks! submitted by /u/DiscgolfJacquesTati [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/PqsFj3A

I've written a blog post and was planning to publish it on the medium. However, I got confused when I thought publishing it on LinkedIn would be better for growing my profile. Should I choose one platform only or can I post on both? Will it be considered content duplication? View Poll submitted by /u/totallyparth [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/vJ9h8qB

Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers need for more time. Expanded Text Ads (ETAs) will continue to serve with RSAs but advertisers will no longer be able to create new or edit existing ETAs. What Microsoft says. Microsoft says that advertisers who have switched from ETAs to RSAs see an average of 7% conversion rate improvement in their performance. You can read the announcement here . RSA best practices. If you’re still migrating your ads, Microsoft suggests the following best practices: Ensure all your ad groups have at least one RSA Use the Recommendations tab to add AI generated RSAs based on your existing ETA assets. Use auto-apply recommendation...

Hello I recently watched a YouTube video and want to determine if this is a fake growth trick or not. SEO instructor pretty much said if your business name on GMB matches with the search term then you will be the only business to come up for that search term on google. ex. : New York City Dentist (estimated monthly searches 10,000k) Ex. GMB Listing name = ( New York City Dentist) ​ Now will Google ban your GMB listing if the business name doesn't truthfully match your business's name? On the other hand I have seen this work for search terms in my area so I am wondering if this will work or not for any type of local seo strategy? I might have not explained this well however if you have a question please ask and I can try to explain to the best of my ability. I have no idea if this works currently and am wondering if others have heard of this? submitted by /u/ecommerceapprentice [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift....

View Poll submitted by /u/randomvariable10 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/jv9ht0a

Hi r/SEO community, I would like setup a domain (that doesn't have a website) with Domain Forwarding (that forwards to an existing website) however I would like for this domain to have a meta description when searched in search engines. Is this possible? If so, what's the best way to implement this? Thanks submitted by /u/702adrian [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/XeSuz2F

Building a website & strategy for an SEO agency, and wanted to look at some competitor inspo that aren't SaaS companies or Media Houses (so, no SEJ or Niel Patel), only to realize people in our niche suck at their own SEO lol. Any inspo you'd recommend? submitted by /u/MaliSarou [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/qTrIlMx

An honest description would be: An SEO strategizes how to ethically manipulate search engine results to benefit a client’s goal. That, is really all we do. submitted by /u/Prestigious-Rest-261 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/FqPRKLg

I launched a new site a few weeks ago, and have been writing long-form content for the site. Initially Google Search Console was showing 50-100 impressions per day with a CTR of 1-2%. About 10 days ago, the impressions started dropping, and now I am getting 3-4 impressions per day. CTR is up to 5%. Is this how Google optimizes/analyzes data and responds to CTRs? Or am I doing something wrong? Any feedback/advice would be much appreciated. submitted by /u/dcx_fndr [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/S7Hcbr9

The company is a big group that owns +25 websites with 15k+ visits a month each one. The task they request is to suggest general improvements SEO wise for one of their websites and second task is suggest a back linking improvement to other of their websites. Both websites have already good seo and authority. It doesn’t need to be a presentation they just want to see what I’m capable of. I need a bit of guidance to nail it because I do not have that much hands on experience. Thanks in advance. Which tools and features should I use and KPI should I focus on ? submitted by /u/SnooPredictions9104 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/UE36jZ5

is there any value to this? i'd think not and that the page is just using it because they like the formatting... submitted by /u/anne_hedonya [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/79utfGA

In my experience, the ability to write is probably up there. You can't escape it. Link building? You need to write emails that people want to open, read, and be convinced. On-page? That's mostly writing. Technical SEO is probably where you don't need it most of the time. Other areas of digital marketing is full of writing as well. I understand that there's usually a separate person for copywriting and content writing, but at the very least, probably have some writing ability. What else do you think should be on the list? submitted by /u/hoac1231 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/maAQsIf

i want to check to see if the page is canonicalized. but also how do i stop pages from redirecting in chrome? i tried doing it in settings... didn't work! submitted by /u/anne_hedonya [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JyxsY2l

While SEO and Link Building have always gone hand-in-hand, the significance of erecting high-quality links has been a higher ranking factor. It’s frequently the single reason that one runner ranks more largely than a contender, so it’s essential to understand the significance of link building as part of a high- quality SEO content for online visibility and links to your point. Whether you’re new to link structure, or you’ve been erecting backlinks for a while now, this blog is to help you understand link building, its significance, types of links, and how to link structure can increase visibility of your business. What’s Link Building Link building is an SEO technique that increases your search engine result page(SERP) ranking. In Other words, Link Building is a technique of SEO to create backlinks or one-way hyperlinks to improve SERP ranking. Links are one of the primary ways that search engine algorithms determine the applicability of a website or competitor. Having a good nu...

The articles I have on my site are spread across different sections of my site. I have: Articles How-to guides Blog posts Ask the experts Reviews These are all in their own directories and appear separately on menus etc. Is it worthwhile simply putting these all under one section on the site and categorising them and using 301 redirects from the current pages? Specifically, is there any benefit or downside to doing so? I don't actually get many visitors to many of these pages. 95% of my site traffic is to a few online tools I have. But these articles have proven useful for the odd backlink. submitted by /u/wagglebuzz [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/d39KSL2

submitted by /u/LeaveNearby [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JaupEgX

Hey Guys, Back once again with a free advice post! 10 years experienced SEO technician here. Been doing these posts for a few weeks now and helped over 100+ people with all types of SEO. Soon to be doing an AMA about working for SEO companies and what they actually do! I think a lot of people are missing out on the potential for their website or local business, happy to provide free advice here or just send me a DM. (I get a lot of questions so if I don't reply straight away keep asking!) Many people know SEO but optimised correctly with a few tricks you can hit the best rankings and increase your business! Every industry is slightly different but there is a main tips and tricks I can offer to help give you a boost from my personal experience in the long standing time I've been doing SEO. Look forward to hearing from you. submitted by /u/CarolWeeks [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/GiDoZ9y

Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. Newest jobs in SEO, PPC and marketing Manager, Google Ads , Lionhurst (Remote) Salary: $65,000 – $70,000 (annual) Build, manage and optimize campaigns on Google Ads and Microsoft Ads for B2B SaaS companies. Assist with client communication and project management Director of SEO , Workshop Digital (Remote, U.S.) Salary: $120,000+ (annual) Develop and implement a strategic vision for the SEO team Maintain standards of performance and ensure successful SOW execution across an evolving and expanding set of SEO services  Paid Search Senior Strategist , Socium Media (Remote, U.S.) Salary: $70,000 – $85,000 Run day-to-day paid search operations for clients that could span across multiple verticals Will likely ...

This question is for independent link-builders who build links for their clients. I am trying to become one, but all the sites I am reaching out to are charging $100+ dollars per article, even though I am not an individual contributor, but a service provider. The benefit for them is that I would help keep their site updated with the latest content, and the benefit for me is that I would get to post my clients' articles on their blog site for backlinks. I am looking for a partnership where we benefit each other like that mutually, with no money involved. How do those independent link builders that say 'I have 5000+ sites to publish your articles on' find these types of blogs? submitted by /u/jennadayess [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/knzSIA3

So me and my friend run a trading website for Roblox and a lot of our URLs currently don't include Roblox in them. We were wondering if changing some of our URLs may actually improve the traffic to the pages. For example: https://rblx.trade/i/21070012/Dominus-Empyreus The item page for a Roblox item. If we were to change the "i" part of the URL to say "Roblox-Item" would that help or hurt our SEO? Since most people will often look up "Roblox (Item Name)" Kinda saw some sources saying shorter URLs are better while some said more descriptive URLs helped more, so I figured I'd just ask here. submitted by /u/Johnis_Boring [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/GplIHDt

Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7 Things To Know appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/B6yTFnl

Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real world” in front of screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis, and more. How they work. With digital out-of-home ads in Display and 360, brands can harness the same power of traditional advertising with placements on public screens, all in one dashboard where they can control strategy, reporting, and optimization. Digital out-of-home ads also allow brands to run multiple versions of their message and can be based on location and time of day. Google’s programmatic partners. “Display & Video 360 already partners with exchanges Hivestack, Magnite, PlaceExchange, Ströer SSP, VIOOH and Vistar Media. These exchanges give access to large media owners around the world like ClearChannel, Intersection, JCDecaux, Lamar and Ströer. All of this inventory can be secured via programmatic deals...

As the Google Helpful Content Update starts to roll out today and continues over the next couple of weeks or so, many business owners and SEOs are going to feel a wave of disappointment set in when they realize this update is not going to rocket them to the top of the search results. Here are 3 things to keep in mind about this update that may help: 1) Remember that unhelpful to you does not mean unhelpful. 2) This update is targeting "unhelpful" content, not necessarily rewarding "helpful" content. Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” 3) Just because you wrote it, does not mean it is more helpful than the content of your competitors. submitted by /u/SEOPub [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/RFYs93u

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it's done right. Ryan Lee shares his tips & insights. The post ​​Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/MR4h5SU

The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales.   Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands and publishers should know. The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years. Here’s what to know: 1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer models. Plus, publishers that provide reviews and product overviews have made significant gains in Google’s search results. For top ecommerce keywords: Retailers own 57%, down from 70% in 2020. Brands occupy 23%, up from 18% in 2020. Publishers have 11%, up from 4% in 2020. Ecommer...

Hey Guys, Back once again with a free advice post! 10 years experienced SEO technician here. Been doing these posts for a few weeks now and helped over 100+ people with all types of SEO. I think a lot of people are missing out on the potential for their website or local business, happy to provide free advice here or just send me a DM. (I get a lot of questions so if I don't reply straight away keep asking!) Many people know SEO but optimised correctly with a few tricks you can hit the best rankings and increase your business! Every industry is slightly different but there is a main tips and tricks I can offer to help give you a boost from my personal experience in the long standing time I've been doing SEO. Look forward to hearing from you. submitted by /u/CarolWeeks [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/lvwdjEs

Hello! I have two main questions (they are in the title lol) I work for a client that has many blogs. The older ones are outdated and need to be redirected. The new ones however are of higher quality. Should we include all the new blog posts in the sitemap? Or should just the best blog posts be included in the sitemap? When we redirect the old blog posts should we delete the original blog posts? Thank you all for your help! submitted by /u/Legitimate-Note510 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/GWARyjO

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted Replies appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/0Iwmtuc

I'm looking to start SEO freelancing and am wondering if I need an LLC. In NYC, it's about $2k to set up given the newspaper publication requirement and I'm trying to avoid this. Do you freelancers have an LLC or is it not necessary? submitted by /u/cjkla [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/CtRm9rQ

Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In this SMX Advanced 2022 session, he provides a framework for how to audit your own accounts, or perform audits for client proposals. Let’s dive in. Why perform an audit. There are a few reasons why you’d perform a Google Ads audit: Someone is unhappy with performance. Their conversions have decreased and spend has gone up. Something has gone wrong.  The account owner wants to make sure they are following best practices and nothing is wrong. The account owner is happy with what they are getting, but they want more. The agency is performing an audit as part of a proposal and they need to know what the products are, how they sell, what their funnel is, and if part of that funnel is being ignored.  Asking the right questions. When you’re performing an account audit there are several pieces of information you need to know. Geddes addresses some of th...