IT Skills India

Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/ke5wFam

As we dive deeper into 2024, the landscape of keyword research continues to evolve with changing user behaviors and search engine algorithms. I’d like to hear how everyone approaches keyword research for new content. Are you focusing more on long-tail keywords, or do you still prioritize high-volume keywords? What tools do you find most effective in uncovering relevant keywords? Additionally, how do you balance between search volume and keyword intent to ensure your content resonates with your audience? Let’s share our experiences and strategies to refine our keyword research processes. submitted by /u/Matteo_172736 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/V89CGYi

We are a small business, solo law firm. We use a single long page as our home page with multiple anchor links or jump links to get to our menu items… Home Practices About Contact Locations Presentations Publications FAQs The only other Wordpress page is “News” which is another long single page. We’ve worked hard build our website using best practices, and we rank high for our brand (name of attorney) and primary keywords - usually in the top SERP for our geography. Our Lighthouse scores are solid. (Score 100 for the SEO section) Is this structure the optimal one for SEO? Would we get better SEO results, richer snippets, higher SERP rankings for additional keywords if we break these anchor links into stand alone Wordpress pages with their own keywords? What are the pros/cons of using anchor links versus stand alone Wordpress pages? For example, wouldn’t Google prefer and better digest a separate page titled “Practices” that had keywords for our main law practice areas? Having every...

I need some help from the Reddit community. My new client is a language school that specializes in teaching business Spanish, which means helping people learn a new language to advance their careers and build better professional relationships at work. They teach individuals who want to enroll in a class on their own and also offer corporate training for large companies that want to provide business language training to their employees. I have Ahrefs and took out a free trial to Answer the Public so I can do the keyword research the school will need to fuel their website, social, and PPC. What I'm seeing in Answer the Public (long-tail mostly) isn't showing much data in Ahrefs. For example, here are a few results under "business spanish classes houston" Which Houston-based institutes offer certification for business Spanish proficiency? Where can I find professional business Spanish courses near me in Houston? How do I register for business Spanish workshops in H...

I'm not really into SEO, just curious more than anything - what sites/ tools do you guys use to track SEO performance etc. And how do you start tracking AI traffic? I've started to see some referrers in analytics from AI tools. Are they a big source nowadays? submitted by /u/Ok-Tune-1346 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/7crUAuK

Hey all, I’m doing more outreach for local SEO clients and most of my leads start from Google Maps (niche + city, then checking ratings, reviews, website, etc.). I ended up putting together a small internal tool to pull Maps results + contact info in bulk, but I’m curious what everyone else is doing: Are you still doing it manually / with VAs? Any tools or filters you use to quickly find the “best opportunity” businesses (low reviews, bad site, etc.)? Would love to hear what’s working for you. submitted by /u/Srigbok_ [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/JpERNqH

Hello to all issues on individual pages. On average, it performs well on desktop devices, with a score of about 0.09. However, on mobile devices, it has a score of about 0.40, which is significantly higher than having a website, and it has a few CLS in individual pages and on average, it is good on desktop devices, which is about 0.09, but on mobile devices, it has about 0.40, which is crazy. I check each individual page through Google PageSpeed Insights, and it has about 0.01 to 0.01. I am very surprised how 0.40 came to be there. submitted by /u/curious-keta [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/SyRWoO5

Hoping to get some technical insight for this one. Context, I’ve been in paid media for a decade, now find myself leaning into some website management/SEO for client that are on Squaresoace and WiX. All the research/opinion point to wordpress being top for ultimate SEO, but WIX and SP can be sufficient when a simple site is needed from a business perspective. So the question is, why is WP better technically? Google reads the content onsite no matter what the CMS, you can do some SEO things with the others, what can you do with WP that you can’t with WiX/SP? Is there some code through plugins that somehow inject more information that google reads? One thing i’ve read is site speed, but that can’t be the only reason. submitted by /u/frodosleftnostral [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/LXBdVaj

What do you exactly do with your GSC pages and queries data? Say you take into consideration last 6 months data: For pages, with position 20+ - With very low impressions (say <500) and 0 clicks - do you remove them - 410 them? Do you 301 them? If 301, then to which pages? For pages, between pos 5-20, do you find the queries they are ranking for and add keywords that are missing in the content currently, especially in significant elements like headers? For queries, pos 50+, 0 clicks and very low impressions, do you just ignore them? Or is there something that can be done with them? For queries between pos 20-50, but with few clicks (1-5), do you focus on linking the pages ranking for these to other authoritative pages on your website to boost them? For queries between pos 10-20, 0 clicks but high impressions, do you focus on creating dedicated, focused pages for them? If not this, then what? Would really appreciate your perspective/thoughts on this. submitted ...

Hey everyone, I have been working on my site for 2 months now. Mi have dedicated all this time to mostly on on-page stuff - primarily site architecture. My website is an HR SaaS. Architecture-wise, I have taken the following approach: Home -Feature Pages --how-to guides, glossary and FAQs with each FAQ question, glossary term, how-to guide with it's own standalone page Home -Service page --Roles we help hire for ---roles we help hire for at different locations Home -Knowledge hub --categories ---articles Bidirectional links between knowledge hub categories to feature pages (wherever relevant) Bidirectional links between tier 1 0,1,2,3 pages, tier 0 being the home page. All descriptive anchor text for internal links. No "click here", "know more". My questions: 1) I have tried to create these clusters as silos. Is this approach correct? 2) I have spent too much time doing this. Only started focusing on backlinks very recently. To what extent do you foc...

Hi, can anyone provide some feedback? My website is www.nightskyland.com , and it won't show up when I type its name or any keywords into Google. Any help is appreciated submitted by /u/BidJust1395 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Cjgml6c

I’ve got a few pages that reach the top 5 on Bing almost immediately, but Google behaves as if they don’t exist. Crawl appears fine, no errors, decent backlinks, nothing suspicious. Anyone else noticing this strange Google versus Bing split, and have you ever resolved it? submitted by /u/Few_Language6298 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/fIgwYuP

Hello all, has anyone encountered or can hypothesize any issues related to SEO and/or crawlability if a homepage is left out of a sitemap? It is my understanding a homepage should always be included in a sitemap, but the CMS I'm working on automatically generates them and leaves the homepage out of the sitemap. Thanks! submitted by /u/Steezy_Gordita [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/rpGPhRV

Google just added two big features to Google Business Profiles: Post Scheduling - You can now schedule Google Posts to go live at a future date and time. Multi-Location Posting - Create one post and publish it across multiple business locations with a single click. submitted by /u/thescrollman [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/43SfqkY

I’m looking for some clarification from the SEO community on where cloud stacking falls on the spectrum of white/grey/black hat SEO. I include cloud stacks in my SEO packages and typically build around 14 per month for a single topic/keyword set. Each cloud stack I create contains: • Completely unique copy • Unique images • The client’s Google Business Profile map embedded on the page • A unique FAQ section • Social profiles linked in the footer • Hosted across major cloud platforms From everything I’ve read, cloud stacks seem to sit somewhere between white hat and grey hat, depending on how they’re executed—but opinions vary a LOT. So I’m curious: Is this considered black hat or grey hat in 2025? Is it still safe and effective when built with unique content and proper structure, or is this something Google might crack down on? Looking forward to hearing real-world experiences and expert opinions. submitted by /u/tomdigitalmarketing [link] [comments] from Search Engin...

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal . from Search Engine Journal https://ift.tt/Ns2Zn9j