So say youre a plumber, you do plumbing, in miami. Well, thats pretty simple, you can just make your home page optimised for 'plumber in miami'. The other service pages, are also simple, just 'plumbing service' + 'miami'. What if youre a plumber that doesn't serve, one big city, but multiple big towns in a 40 mile radius? You could optimise your home page for the main town you are in, but this town is one of the smallest we service. Would this make it harder to rank for our primary service in the other locations too? As Google would think, well their home page is about this town, they must ONLY be in this town? Let's completely ignore the individual pages for other locations. Or should the home page just be generic? Like not optimised for any keyword, and a catchy heading like 'Been fixing pipes, since 1999'? Then have your locations, and the service + location pages all the same and with equal weight, as none are taking up the home page. Th...